Nike Company Profile, Information, Business Description, History and Social link

Nike is an American multinational corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered in the near Beaverton, Oregon, Portland metropolitan area . It is the world's largest supplier of athletic apparel and footwear and a major manufacturer of sports equipment, with revenues exceeding US$37.4 billion in its fiscal year 2020 (ended May 31, 2020). As of 2020, it employ 76k people worldwide. The brand was valued at over $32 billion in 2020 alone, making it the most valuable brand in the sports businesses. Prior to this, in 2017, the Nike brand was valued at $29.6 billion. Nike is ranked 89th on the 2018 Fortune 500 list of the largest United States corporations by total revenue.

Nike Highlight

The company was founded as "Blue Ribbon Sports" by Bill Bowerman and Phil Knight on January 25, 1964, and officially became Nike, Inc. on May 30, 1971. Became. The company's name is derived from Nike, the Greek goddess of victory. Nike sells its products under its own brand as well as subsidiaries including Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Fomposite, Nike Skateboarding, Nike CR7, and Jordan Brands. Marketing under Conversation. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro and Hurley International. In addition to manufacturing sportswear and equipment, the company operates a retail store under the name Nicetown. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

Nike Income(2020)

Nike Origins and history

Nike, originally known as Blue Ribbon Sports (BRS), was founded on January 25, 1964, by University of Oregon track athlete Phil Knight and his coach Bill Bowerman. The company initially acted as a distributor for the Japanese shoe manufacturer in Eugene, Oregon. Onitsuka makes the most of Tiger Knights Automobiles' track meet. According to Otis Davis, an Oregon student-athlete coached by Bowerman and Olympic gold medalist at the 1960 Summer Olympics, his coach made him the first pair of Nike shoes, contrary to claims that they were made for Phil Knight. Had gone. According to Davis, "I told Tom Brokaw that I was the first. I don't care what all the billionaires say.

In its first year in business, BRS sold 1,300 pairs of Japanese running shoes with earnings of $8,000. By 1965, sales had reached $20,000. In 1966, BRS opened its first retail store at 3107 Pico Boulevard in Santa Monica, Calif. In 1967, due to increasing sales, BRS expanded its retail and distribution operations to the East Coast in Wellesley, Massachusetts.

By 1971, the relationship between the BRS and the Onitsuka Tiger ended. BRS is set to launch its own line of footwear, which was rebranded as Nike, and will carry the Carolyn Davidson-designed Swoosh

In 1976, the company hired Seattle-based John Brown & Partners as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There Is No Finish Line", which featured no Nike products.

In the company's public announcement on March 15, 2018, Nike CEO Mark Parker stated that Trevor Edwards, a top Nike executive who was seen as a possible successor to the chief executive, would step down as Nike's brand president. . and will retire in August.

In October 2019, John Donahoe was announced as the next CEO, replacing Parker on January 13, 2020. In November 2019, the company discontinued direct sales through Amazon, focusing more on direct relationships with customers.

On June 24, 2021, during an earnings call with investors, CEO John Donahoe stated that "Nike is a brand that stands for China and China", in response to a question about competing against Chinese brands. .

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