Adidas is a German sporting goods and clothing company that
is the parent company of the adidas Group, which includes sporting goods
manufacturers Reebok, Golf Company and Rockport. In addition to sports shoes,
the company also manufactures other products such as bags, shirts, watches,
glasses and other sports and clothing related items. It is the largest sporting
goods company in Europe and the second largest sporting goods company in the
world after its American competitor, Nike.
Adidas was founded in 1948 by Adolf "Eddie"
Dassler. It was founded after a split between Gebrder Dassler Schöfabrik and
his older brother Rudolf. Rudolf later founded Puma, which was initially a
rival to Adidas.
Adidas company Highlight
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Formerly |
Gebrüder Dassler Schuhfabrik (1924–1949) |
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Type |
Aktiengesellschaft |
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Traded as |
FWB: ADS DAX component |
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Industry |
Textile, footwear |
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Founded |
July 1924; 97 years ago in Herzogenaurach, Germany (as
Gebrüder Dassler Schuhfabrik) |
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Founder |
Adolf Dassler |
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Headquarters |
Herzogenaurach, Bavaria, Germany |
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Area served |
Worldwide |
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Key people |
Thomas Rabe (chairman)[2] Kasper Rørsted (CEO) |
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Products |
Apparel, footwear, sportswear, sports equipment,
toiletries |
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Revenue |
€21.915 billion (2018) |
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Operating income |
€2.368 billion (2018) |
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Net income |
€1.702 billion (2018) |
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Total assets |
€15.612 billion (2018) |
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Total equity |
€6.364 billion (2018) |
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Number of employees |
57,016 (2018) |
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Subsidiaries |
Matix Runtastic |
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Website |
adidas-group.com adidas.com |
Registered in 1949, Adidas is currently based in Herzonaurach, Germany along with Puma. The company's clothing and shoe designs typically consist of three parallel lines, and this pattern is also incorporated into the current official logo of Adidas. The "three stripes" were purchased in 1951 from the Finnish sports company Karhu Sports. The company's revenue for 2009 was listed at €10.38 billion and for 2008 was listed €10.80.
Adidas company Income (2015-2021)
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Year |
Net income |
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2015 |
634 |
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2016 |
1,017 |
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2017 |
1,097 |
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2018 |
1,702 |
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2019 |
1,976 |
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2020 |
432 |
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2021 |
2,116 |
*Financial data in millions of euros
Adidas company Sales information (2015-2021)
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Year |
Sales |
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2015 |
16,915 |
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2016 |
19,291 |
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2017 |
21,218 |
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2018 |
21,915 |
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2019 |
23,640 |
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2020 |
19,844 |
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2021 |
21,234 |
*Financial data in millions of euros
Adidas company History
Adolf "Eddie" Dassler began making his own sports
shoes in his mother's kitchen in Herzonaurach, Bavaria after returning from
World War I. In 1924, his brother Rudolf "Rudy" Dassler also joined
his business, which became Gebrüder Dassler Schuhfabrik and flourished. The
pair started their venture in their mother's laundry, But at that time the
power supply in the city was not in reliable condition and these brothers
sometimes had to use pedal power from a stationary bicycle to power their
equipment.
At the 1936 Summer Olympics, Eddie Dassler traveled the world's first motorway to the Olympic Village. He also brought a suitcase full of spikes with him; he persuaded American sprinter Jesse Owens to use them, the first ever sponsorship by an African American.
Read Also: Nike Company Profile, Information, Business Description, History and Social link
Adidas Corporate information
Current executive board
- CEO: Kasper Rørsted
- Chief Financial Officer: Harm Ohlmeyer
- Global Brands: Eric Liedtke
- Global Operations: Gil Steyeart
- Global Sales: Roland Auschel
Former management
- CEO (1993–2002): Robert Louis-Dreyfus.
- CEO (2002–2016): Herbert Hainer
Adidas Company Social Media Page
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Facebook |
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Instagram |
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YouTube |
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Twitter |
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Wikipedia |
